Microsoft plans on expanding their philanthropic section into an integrated organization.
Microsoft has been long known for their corporate philanthropy. In 2015, Microsoft kicked off their Windows 10 launch with a $10 million gift to charity. And, it doesn’t stop there. In January of this year, Microsoft donated $1 billion worth of Cloud Computing Services to charities.
A Commitment to Helping Others
By the end of 2015, Microsoft fulfilled their commitment to corporate philanthropy by creating a new organization known as Microsoft Philanthropies. CEO Satya Nadella clearly defined how he wants to empower every person to achieve more in the world. What’s his goal? He wants to create change in the world through the use of Microsoft technology.
Disconnected From the World
Microsoft is rapidly expanding. Their products have reached countries all over the world. But, this isn’t enough for Nadella. He claims that too many of technology’s benefits do not reach the people who need them. Everything from poverty to displaced communities, a multitude of challenges prevents technology from benefiting families everywhere. Nadella wants to change this and provide communities the technology and information that they need.
Steve Doctrow, EVP of Integrated Marketing at Rogers & Cowan, along with Richard Davis, CFO of Rogers & Cowan, partnered with Microsoft on numerous occasions for marketing campaigns. Working with Microsoft, he applauded them for integrating philanthropy within their company values.
Microsoft Philanthropies also plans to invest in digital inclusion programs as well as partnerships. Through these relations they will integrate the technical talents of their employees and brand to reach out and achieve a greater outcome for the world.